| The Trip |
Classic vs. Exploratory |
In case the previous explanation wasn't clear enough, this section breaks down the differences in the two different series from the perspective of the trips themselves. The test is fairly simple - whichever series sounds like the trip of your dreams is the one that you should choose.
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THE TRIP |
CLASSIC SERIES |
EXPLORATORY SERIES |
|
Geographic Focus (The geographic range and ambition of the trip) |
The Grand Tour - it's all about the length & breadth of the journey. |
The Perfect Sojourn - it's all about slowing down, getting in deep and immersing oneself. |
|
Thematic Focus (The over-arching narrative structure of the trip) |
Cultural Dabbling - it's all about the range of experiences, with no dominant focus. |
Experiential Travel - it's all about the search for knowledge, sensations and transformational moments, often with a specific focus. |
|
Trip Format (The balance between structure and choice) |
Highly organized, with full days of programmed activities. Prefer to let us make the choice of what to do and when. |
Highly flexible, with lots of choices included in the price, built in down time to relax, the freedom to opt in or opt out at whim. |
| Accommodation (Where do you like to sleep at night?) |
Prefer grand old hotels with turn-of-the century charm, but willing to sacrifice some character and style for amenities and convenience. |
Small boutique hotels (although not so hip it hurts), Relais & Chateaux, converted monasteries, old palaces - willing to sacrifice some modern amenities for character and charm. |
| Activity Level (Is it about the activity, the journey, or both?) |
Light- these trips are for people who don't want to (or can't) spend their days on their feet. |
Moderate - these trips are for people who like to earn their indulgences at the dinner table with some healthy activity, but don't want to suffer through 7 days on a bike. |
| Meals (Where does eating foie gras rank on your list of things to do in life?) |
All meals included, mostly table d'hôte and some buffets, combination of restaurant and hotel dining. You prefer small portions, fast service and early evenings. |
Most meals included, with a combination of à la carte and table d'hôte, with a focus on regional specialities. You are prepared to linger over a meal and occasionally indulge in a menu degustation where the chef selects on your behalf. |
| Group Size (How many people do you want to travel with?) |
Maximum group size of 29 (up to 39 on By Water trips). The group size is small enough to feel intimate but large enough to offer a healthy social dynamic. |
Maximum group size of 24. The group size is smaller and more flexible, allowing travellers more freedom of movement and choice of activities. |
|
Horizon Guides ( How many of our expert guides does it take to make it all work?) |
One Horizon Guide (although large group sizes may have an additional guide). Local experts come & go as appropriate. |
One to Two Horizon Guides. The additional guide is necessary to ensure maximum flexibility and the highest level of service. Local experts come & go as appropriate. |
|
What's Included (How much do you want us to include, and how much to leave out?) |
Virtually all-inclusive - once you pay the piper, you prefer to have us plan and pay for pretty much everything. |
Mostly inclusive - you want us to pay for all the essentials, but you want the flexibility to make up your own mind about things like guide tips, etc. |
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Pre & Post Trip (How do you prefer to get to and from the trip?) |
Return air package offered, since you prefer the door-to-door approach to travel and don't want to be left on your own before or after the trip. Unlikely to use any other Horizon travel services. |
No return air package offered, since you prefer to use points, buy your own ticket, and make your own arrangements to spend the weekend in Paris at your favorite little hotel in the Marais. May take advantage of other Horizon travel services such as hotel reservations or private city guides. |
|
| The Traveller |
Classic vs. Exploratory |
In case the trip explanation wasn't clear enough, this section breaks down the differences in the two series from the perspective of the traveller. The test is fairly simple - whichever series sounds like you is the one that you should choose.
|
THE TRAVELLER |
CLASSIC SERIES |
EXPLORATORY SERIES |
| The Tag Line (If it's written cleverly enough, it should tell you everything you need to know about the concept) |
"The Golden Age of Travel" |
"The Spirit of Discovery" |
| Your Aspirations (What do you really hope to get out of the whole endeavour?) |
Cultural Highlights, Exclusive Events, Comfortable Sightseeing & Congenial Camaraderie. |
Cultural Immersion, Authentic Experiences Sensory Stimulation, Spontaneous Moments. |
|
Your Motivations (What inspires you to head out on the road?) |
Cultural Curiosity, Meeting People, Learning Things, Acquiring Insights, Seeing the World. |
Personal Transformations, Spiritual Insights, Conquering Fears, Taking Risk, Feeling Alive. |
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Your Concerns (Not the obvious ones of personal security, rather the deeper concerns about what you might miss) |
Getting lost, missing highlights, and generally being at the mercy of strangers and foreign cultures. |
Missing something unique, meaningful and real while being stuck in line for the museum or otherwise caught in a crowd. |
|
Your Generation (As always, a difficult question, and a function of both age and sensibility) |
Pre War (65 +) - grew up in the shadow of the Depression, big believers in manners, duty, honour and public virtues. |
Post War (35 +) - grew up in the shadow of the Cold War, big believers in freedom, the pursuit of happiness and personal explorations. |
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Your Lifestyle (How you live and the kinds of things that you do in your spare time) |
Easy to Light Activity - Pastimes include travelling, reading, theatre, golf, lawn bowling, walking. |
Moderate to Challenging Activity - Pastimes include travelling, biking, walking, fly fishing, squash, tennis, golf, skiing. |
|
Your Career (To Work or not to Work, that is the Question...) |
Retired, Professional, Private Practice or still running the family business. |
Semi-Retired, Working Executives, Professionals, Entrepreneurs. |
|
Your Neighbourhood (Where you like to live) |
North American: Mixed Urban & Suburban, Small Town, Retirement Communities, Rural. |
International: Urban, Suburban, University Towns, Countryside. |
|
Your Community (Who you like to spend time with) |
Married, Solo or Widowed, European or North American Ethnicity & Religion. |
Married, Solo or Divorced, Diverse Ethnicity & Religion. | | |